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Current Attempt in Progress You are running projections for a start-up business with a planned presence in three key geographic areas, as follows. A few

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Current Attempt in Progress You are running projections for a start-up business with a planned presence in three key geographic areas, as follows. A few factors concern youabout this projection: - The variable cost ratio is highest in the South. Fixed costs relative to sales is also higher in the South than in any other region - Whilecurrently the East is generating the highest volume of sales, the long-term growth potential is actually highest in the: West. Because of your concern that the South region may turn into a loss scenario, you run another projection including just two key geographic regions-the West and the East, as you may decide to operate your business only in the West and East regions from the start. You assume those regions perform exactly the same as projected above, just without the South region. All fixed costs in these projections are direct fixed costs. (a) For both of the projections discussed above, present a total column for the company overall, and calculate the profit margin (Operating income + Sales). Projected income with profit margin if three geographic areas are presented: (Round profit margin to 2 decimal places, eg. 15.25% ) Projected income with profit margin if two geographic areas are presented: (Round profit margin to 2 decimal ploces, es. 15.25% ) Less: Variable costs Contribution margin Less: Fixed costs Operating income eTextbook and Media

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