Curtis, a 57-year-old graphic artist who is actively job hunting, came across an ad from an advertising firm called Sell-It Inc.The ad stated:

"Young-thinking, 'new wave' progressive advertising firm has openings for entry-level position for graphic artist with no more than four years' experience. We specialize in music videos and broadcast productions for a youthful audience. Our main focus is in the area of animation. Our clients include famous pop and rap stars. If you have fresh, innovative ideas and can relate to our audience, send your resume."

While the ad does not contain explicit age limitations, it does appear that persons in a particular age group would be discouraged from applying for the position. Sell-It contends that it does not discriminate against older persons and would hire a 70-year-old applicant if he or she is qualified and willing to work for an entry-level salary.

It has been found that Sell-It has no employees over 25 years of age. It was also revealed that Sell-It recently turned down two fully qualified graphic artists, ages 54 and 61, who were willing to work at an entry-level salary, even though both possessed more than four years of experience.

• What is Recruitment Discrimination?
• Is this form ofRecruitment right or wrong? Why or Why not?
• What do you think is wrong with the ad above?
• What is wrong with Sell-It's recruitment practices?
• What would you do if you were Curtis?
• If you were hired as a Recruitment Professional at Sell-It what two things would you change as soon as possible?