Customer Alignment \& Competitive Positioning 4. Prepare a strategic audit of the group: Look at strengths, weaknesses, opportunities and threats at Group level. What are your recommendations as a result of this audit? (use the SWOT Matrix to draw out the situation analysis and identify possible recommendations). Designing Strategic Options \& Corporate Strategy 5. Review its portfolio of investments and its strategic business units. What has led the group to diversify? How would you assess the portfolio of the group in terms of the strategic assessment tools used in class for diversified organisations? 6. In terms of your audit in Questions 1 to 5 , what changes would you make to its portfolio of Strategic Business Units? Give reasons for any changes in the SBU portfolio? What new vision would you suggest for the Group? Taking Strategic Action 7. What is the role of Head Office? How does Head Office manage the complexity that the diversified subsidiaries bring? Any problems here? How would you deal with the complexity of ownership structure and the varying shareholding relationships? What role should Head Office play (if any) in order to manage the Group of Companies more effectively and efficiently? What changes would you make to the organisational structure to improve its performance? Draw your recommended Organisation Chart? 8. What type of shareholders does the group have? To what extent do the shareholders interact with the business? For example, how does the family interact with the business? Any problems in this regard? How can the family fit better with the needs of the business and how can the business fit better with the needs of the family