Customer Analysis for Cadillac Lyric 2023. EV

SEGMENTATION

Who are the biggest customers? The most profitable? The most attractive potential customers? Do the customers fall into any logical groups based on needs, motivations, or characteristics? How could the market be segmented into groups that would require a unique business strategy? CUSTOMER MOTIVATIONS

What elements of the product/service do customers value most? What are the customers objectives? What are they really buying? How do segments differ in their motivation priorities? What changes are occurring in customer motivation? In customer priorities? UNMET NEEDS

Why are some customers dissatisfied? Why are some changing brands or suppliers? What are the severity and incidence of consumer problems? What are unmet needs that customers can identify? Are there some of which consumers are unaware? Do these unmet needs represent leverage points for competitors or a new business model?