Customer Attitude and Satisfaction Data

Discuss the pharmaceutical company AbbVie's the customer attitudes, trends, and shifts. Discuss what the consumer data tells you about your company and its competitor (put yourself in the consumer driver seat and provide the customer perspective).Analysis is a comprehensive assessment of the data to address the consumer perspective.

Balanced Scorecard Analysis

Discuss AbbVie's the BSC categories and KPIs identified for your company. Paint a picture of how one or more BSC metrics could be influenced by your investigation. In other words, how will your recommendations make an impact on the BSC KPI. As an example, "based on this discussion, customer satisfaction KPI would increase by x."Analysis is a comprehensive assessment of the data to address the BSC category and KPI as identified in the objective questions. Impact of investigation to the BSC category and KPI are appropriate.

BSC Category KPI Type KPI Result Data Source Financial Market Share 14.28% Q2 2023 CSI Market Customer Net Promotor Score 74% 02 2023 Comparably Internal Processes Process Efficiency 45% Investors. AbbVie Learning & Growth Employee Satisfaction Index 30% Q2 2023 Comparably