Customer engagement is vital for businesses across industries. Through creating meaningful interactions and connections with customers, customer engagement could foster customer loyalty, drive customer satisfaction, and attract new customers. Researchers found that engaged customers are more likely to become brand advocates, provide feedback, and make repeat purchases. There are many customer engagement strategies, and one famous strategy is customer campaign, which is a strategic marketing initiative aimed at engaging and influencing a specific target customer.

Suppose you are a Data Analyst of the supermarket ABC, and involved in a project which aims to study their customer personality. Based on the given business background and dataset details below, propose three (3) deployment suggestions referring to the business problem.

Business Problem

Despite supermarket ABCs marketing initiatives, there is a deterioration in advertising effectiveness and consumer engagement, resulting in the poor retainment of customers and low customer satisfaction.

Business Objective

To improve customer retention and enhance customer satisfaction by increasing supermarket ABCs acceptance rate of current campaign offers by 5%.

Data Mining Objective

To identify the effect of customers characteristics, purchasing patterns and customer response to previous campaigns on the acceptance rate on ongoing campaigns.