Customer Lifetime Value Arjun and Ramesh planned to go on a vacation during their semester break. Both of them booked tickets for the same flight on the same day and at the same time. At the time of check-in, Ramesh was offered deluxe seats at no extra cost, while Arjun was charged 600 for the same. What is the reason for this? Arjun has a higher customer lifetime value as compared to Ramesh. Ramesh has a high return on investment. Ramesh is a high-value customer while Arjun is not. Arjun has a high chance of attrition