Customer Needs Report Using the 5-step process outlined in Ulrich and Eppinge Chapter 5 as a guide, conduct, analyze and report on inI interviews and observations. Interviewees can include prospective users of the product as well as individuals 0' the company who may inuence the purchase and use proposed product. The purpose of this round is to detern customer needs rather than to determine what customers possible solutions to the need. This aspect will be partic" difficult in this class since you have already chosen a pn and that product may be a new creation rather than an improvement to an existing product. So, you will have t: your own method of capturing and analyzing informatio customers about the need associated with the product. The report should describe the objectives of the researcl should describe the research methods you used. Include information on who you interviewed and how many you interviewed. The report should state the results of the re: describing what was being said and why, including high differences in opinion. The report should provide needs statements that clearly describe customer needs, based 0 data from the research