Customer no $1-$ Jeans $(1)$ Shirt $(1)$ Jacket $(0)$ Shoes $(1)$

Customer no $2-$ Jeans $(0)$ Shirt $(0)$ Jacket $(0)$ Shoes $(1)$

Customer no $3-$ Jeans $(0)$ Shirt $(1)$ Jacket $(0)$ Shoes $(1)$

Customer no $4-$ Jeans $(0)$ Shirt $(1)$ Jacket $(1)$ Shoes $(1)$

Customer no $5-$ Jeans $(1)$ Shirt $(0)$ Jacket $(1)$ Shoes $(0)$

Customer no $6-$ Jeans $(1)$ Shirt $(0)$ Jacket $(1)$ Shoes $(0)$

Customer no $7-$ Jeans $(1)$ Shirt $(0)$ Jacket $(1)$ Shoes $(0)$

Customer no $8-$ Jeans $(1)$ Shirt $(0)$ Jacket $(0)$ Shoes $(0)$

Customer no $9-$ Jeans $(0)$ Shirt $(1)$ Jacket $(0)$ Shoes $(1)$

Customer no $10-$Jeans $(0)$ Shirt $(1)$ Jacket $(0)$ Shoes $(1)$

Customer no $11-$ Jeans $(0)$ Shirt $(0)$ Jacket $(1)$ Shoes $(1)$

Customer no $12-$ Jeans $(0)$ Shirt $(0)$ Jacket $(1)$ Shoes $(0)$

Customer no $13-$ Jeans $(0)$ Shirt $(1)$ Jacket $(1)$ Shoes $(0)$

Customer no $14-$ Jeans $(1)$ Shirt $(1)$ Jacket $(1)$ Shoes $(0)$

Customer no $15-$ Jeans $(1)$ Shirt $(0)$ Jacket $(0)$ Shoes $(1)$

Customer no $16-$ Jeans $(1)$ Shirt $(0)$ Jacket $(0)$ Shoes $(1)$

Customer no $17-$ Jeans $(1)$ Shirt $(1)$ Jacket $(0)$ Shoes $(1)$

Customer no $18-$ Jeans $(1)$ Shirt $(1)$ Jacket $(0)$ Shoes $(1)$

Customer no $19-$ Jeans $(0)$ Shirt $(1)$ Jacket $(0)$ Shoes $(1)$

Table $1$: Buying Pattern from $19$ Cluster Retail stores.

Question $1$

Using market basket analysis, construct a combination of two purchased items into an appropriate table or matrix. Record the following:

$($i$)$ Frequency

$($ii$)$ Support

$($iii$)$ Confidence

$($iv$)$ Lift

Which of the following $3$ combinations would you prioritize? Justify the reason.