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Customer relationship management (CRM) helps firms gain and maintain competitive advantage by: a. merging all demographic-based and behavior-based segments of markets. b. prohibiting them from
Customer relationship management (CRM) helps firms gain and maintain competitive advantage by:
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Essentials Of Organizational Behavior Bridging Science And Practice
Authors: Talya Bauer, Berrin Erdogan
1st Edition
1453339248, 978-1453339244
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