Customer relationship management (CRM) involves managing all aspects of a customer's relationship with an organization to increase customer loyalty and retention and an organization's profitability. There are three phases of CRM-reporting, analyzing, and predicting. The goal of this activity is for you to classify questions a business would ask as being reporting, analyzing, or predicting technologies. Now think about the questions a business would ask regarding reporting, analyzing, and predicting technologies. Then drag each item below to its correct category on the figure. Who are our customers? What is the total revenue by customer? CRM Reporting Technologies Customer Identification Asking What Happened Why did sales not meet forecasts? CRM Analysis Technologies Customer Segmentation Asking Why It Happened What customers are at risk of leaving? CRM Predicting Technologies Customer Prediction Asking What Will Happen