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Customer relationship management (CRM) is a company-wide business strategy designed to optimize __________ by focusing on highly defined and precise customer groups. a. profitability b.

Customer relationship management (CRM) is a company-wide business strategy designed to optimize __________ by focusing on highly defined and precise customer groups.

a. profitability
	b. revenue
	c. customer satisfaction
	d. A and B
	e. All of these

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