Customer Relationship Management (CRM) is one of the fundamental enterprisesystems that we cover inthis course.In the Filene'sBasement: Inside a Fired Customer's Relationship Case by Jill Avery, Susan Fournier. CRMfunctionality isdirectlyused to "fire" a customer.You should present acomprehensive analysis and critique ofFilene's Basement'sdecision, actions, andconsequences. Yourresponse must comprehensivelyaddresseachof the followingquestions, with each question (and its response) clearly delineated with a separateheadingorsomeother separatorin your document. (In other words, donotsubmitasingle, long-running, stream-of-consciousnessnarrative with no separators)

The questions yoursubmissionneedsto address are: 1)Describe what"firing"a customer in general, and Norma in particular, actually means. 2)Whatspecificrationale did Filene's use to fire Norma, and is there a chancethat Filene's"got it wrong"? 3)Wouldfiringaconsumercustomer(i.e., an individual person)be different inanother industry besides consumer retail? 4)Doesfiringa customer apply in B2B situations with a business (not a consumer) customer? How? 5)Are there any "counter-arguments"against"firing" a customer? 6)What is the downside offiring a customer? 7)Are there "better" alternatives to firing a customer that Filene's or another company might consider? 8)Critique the concept of Customer Lifetime Value (CLV) as described in the case.Is CLV truly valuable? Are there any downsides to the usage of CLV?