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Customer relationship management (CRM) is the process by which companies get new customers, keep the customers they already have, and grow the business by incre
Customer relationship management (CRM) is the process by which companies get new customers, keep the customers they already have, and grow the business by incre their share of customerspurchases True
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Project Management Achieving Competitive Advantage
Authors: Jeffrey K. Pinto
3rd edition
132664151, 978-0132664158
