Customer relationship management (CRM) isthe process of establishing long-term relationships with individual customers to foster loyalty and repeat business. Explore the concept of CRM by answering the following questions:

1. Describe three ways that businesses benefit from long-term customer relationships.
2. Describe one example of how a specific smallbusiness has tried to establish a long-term relationship with you. Was it effective? Why or why not?
4. What recommendations would you make to this business to foster relationships more effectively?