Customer Segment Details:

• Segment A:
  • Sales Revenue: $1,200,000
  • Variable Costs: $700,000
  • Fixed Costs: $300,000

• Segment B:
  • Sales Revenue: $1,800,000
  • Variable Costs: $1,000,000
  • Fixed Costs: $500,000

Requirements:

• Conduct a profitability analysis for Customer Segment A and Segment B.
• Include contribution margins and profitability ratios.
• Present the analysis in a comparative table format.
• Discuss which customer segment is more profitable and why.