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Customer selection is important for the following reason: O Customers must fit a specific profile since services are simultaneously consumed by many different customers. O

Customer selection is important for the following reason: O Customers must fit a specific profile since services are simultaneously consumed by many different customers. O Service firms have limited service capacity and have a fiduciary responsibility to investors to serve the most profitable customers O Customer selection is not important-- services should be offered on a "first-come, first-served" basis. O It is important to always serve the customer willing to pay the highest price for the service

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