Customer service provides a huge competitive advantage by ensuring customer loyalty, differentiating products, reducing marketing expenses, and increasing company profit. Examine a few models that Woolworths (South Africa) may apply to better serve its customers in a critical manner. 1.2 (20 Marks) ERP systems put a strong emphasis on integrating tasks and data across the organization. Use your own examples and critically examine the benefits and drawbacks of ERP systems at Woolworths (South Africa).