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Customer type Multiple Choice refers to the final consumer or user of a product type. must always consider intermediaries even if they are not final

Customer type
Multiple Choice
refers to the final consumer or user of a product type.
must always consider intermediaries even if they are not final users.
should be assigned a nickname that describes all potential types of customers.
may be either the buyer or the user.
should be defined by identifying the buyer instead of the user.

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