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Customer Unsubscribe? Probability of Unsubscribe 57 0 0.99 111 0 0.99 141 1 0.99 158 0 0.99 180 1 0.99 119 1 0.98 140 1
Customer | Unsubscribe? | Probability of Unsubscribe |
57 | 0 | 0.99 |
111 | 0 | 0.99 |
141 | 1 | 0.99 |
158 | 0 | 0.99 |
180 | 1 | 0.99 |
119 | 1 | 0.98 |
140 | 1 | 0.98 |
191 | 1 | 0.98 |
31 | 0 | 0.97 |
33 | 0 | 0.97 |
58 | 0 | 0.97 |
71 | 1 | 0.97 |
121 | 1 | 0.97 |
96 | 1 | 0.95 |
131 | 0 | 0.95 |
197 | 0 | 0.95 |
7 | 0 | 0.93 |
26 | 1 | 0.93 |
116 | 1 | 0.93 |
15 | 0 | 0.92 |
56 | 1 | 0.92 |
130 | 0 | 0.92 |
149 | 0 | 0.92 |
178 | 0 | 0.92 |
44 | 0 | 0.91 |
66 | 1 | 0.91 |
9 | 0 | 0.90 |
76 | 0 | 0.89 |
148 | 0 | 0.89 |
172 | 0 | 0.89 |
5 | 0 | 0.88 |
11 | 1 | 0.88 |
91 | 0 | 0.88 |
133 | 0 | 0.88 |
147 | 0 | 0.88 |
54 | 1 | 0.87 |
194 | 0 | 0.87 |
18 | 0 | 0.86 |
120 | 1 | 0.85 |
150 | 0 | 0.85 |
64 | 1 | 0.84 |
69 | 0 | 0.84 |
139 | 1 | 0.84 |
1 | 0 | 0.83 |
127 | 1 | 0.83 |
157 | 0 | 0.83 |
177 | 0 | 0.83 |
145 | 0 | 0.82 |
94 | 1 | 0.81 |
87 | 1 | 0.80 |
124 | 1 | 0.80 |
100 | 0 | 0.79 |
104 | 0 | 0.79 |
129 | 0 | 0.79 |
152 | 1 | 0.79 |
184 | 0 | 0.79 |
78 | 0 | 0.78 |
199 | 1 | 0.78 |
105 | 0 | 0.77 |
108 | 0 | 0.76 |
93 | 0 | 0.74 |
161 | 1 | 0.74 |
144 | 0 | 0.73 |
75 | 0 | 0.71 |
84 | 0 | 0.71 |
19 | 1 | 0.70 |
135 | 1 | 0.70 |
200 | 0 | 0.70 |
14 | 0 | 0.69 |
167 | 0 | 0.69 |
99 | 0 | 0.68 |
151 | 0 | 0.68 |
195 | 0 | 0.68 |
51 | 0 | 0.67 |
67 | 1 | 0.67 |
49 | 1 | 0.65 |
23 | 0 | 0.64 |
61 | 1 | 0.63 |
36 | 0 | 0.62 |
183 | 1 | 0.62 |
160 | 1 | 0.61 |
110 | 0 | 0.60 |
159 | 0 | 0.60 |
198 | 0 | 0.60 |
102 | 1 | 0.58 |
25 | 0 | 0.57 |
55 | 0 | 0.57 |
70 | 0 | 0.57 |
163 | 0 | 0.57 |
12 | 0 | 0.56 |
176 | 0 | 0.56 |
187 | 0 | 0.56 |
28 | 0 | 0.54 |
34 | 0 | 0.54 |
98 | 0 | 0.54 |
138 | 0 | 0.54 |
27 | 0 | 0.52 |
3 | 0 | 0.51 |
85 | 0 | 0.51 |
128 | 0 | 0.51 |
103 | 0 | 0.50 |
63 | 0 | 0.49 |
68 | 0 | 0.49 |
115 | 0 | 0.49 |
155 | 0 | 0.48 |
113 | 0 | 0.47 |
60 | 0 | 0.46 |
171 | 0 | 0.46 |
37 | 1 | 0.45 |
17 | 0 | 0.44 |
101 | 0 | 0.44 |
80 | 0 | 0.43 |
132 | 0 | 0.43 |
134 | 0 | 0.43 |
142 | 0 | 0.43 |
29 | 1 | 0.42 |
107 | 1 | 0.42 |
8 | 0 | 0.41 |
189 | 0 | 0.40 |
32 | 0 | 0.39 |
73 | 0 | 0.39 |
35 | 1 | 0.38 |
52 | 0 | 0.38 |
114 | 0 | 0.38 |
125 | 0 | 0.38 |
186 | 0 | 0.38 |
6 | 0 | 0.37 |
74 | 0 | 0.37 |
95 | 0 | 0.37 |
185 | 0 | 0.37 |
16 | 0 | 0.36 |
20 | 0 | 0.36 |
136 | 0 | 0.36 |
192 | 0 | 0.36 |
10 | 0 | 0.35 |
143 | 0 | 0.33 |
156 | 0 | 0.33 |
181 | 0 | 0.33 |
45 | 0 | 0.29 |
62 | 0 | 0.29 |
86 | 0 | 0.29 |
170 | 0 | 0.29 |
46 | 0 | 0.28 |
168 | 0 | 0.27 |
196 | 0 | 0.27 |
59 | 0 | 0.26 |
106 | 0 | 0.26 |
179 | 0 | 0.26 |
175 | 0 | 0.25 |
88 | 0 | 0.24 |
47 | 0 | 0.23 |
48 | 0 | 0.23 |
4 | 0 | 0.21 |
50 | 0 | 0.21 |
13 | 0 | 0.20 |
41 | 0 | 0.19 |
79 | 0 | 0.17 |
89 | 0 | 0.17 |
123 | 0 | 0.17 |
162 | 1 | 0.17 |
30 | 0 | 0.16 |
117 | 0 | 0.16 |
24 | 0 | 0.15 |
65 | 0 | 0.15 |
137 | 0 | 0.15 |
173 | 0 | 0.15 |
39 | 0 | 0.14 |
82 | 0 | 0.14 |
165 | 0 | 0.14 |
21 | 0 | 0.13 |
90 | 0 | 0.13 |
166 | 0 | 0.13 |
118 | 0 | 0.12 |
193 | 0 | 0.12 |
126 | 0 | 0.11 |
154 | 0 | 0.11 |
146 | 0 | 0.10 |
190 | 0 | 0.10 |
2 | 1 | 0.09 |
53 | 0 | 0.08 |
81 | 0 | 0.08 |
22 | 0 | 0.07 |
109 | 0 | 0.07 |
153 | 0 | 0.07 |
182 | 0 | 0.07 |
40 | 0 | 0.06 |
42 | 0 | 0.06 |
43 | 0 | 0.06 |
164 | 0 | 0.06 |
77 | 0 | 0.05 |
174 | 0 | 0.05 |
38 | 0 | 0.04 |
92 | 0 | 0.04 |
188 | 0 | 0.04 |
97 | 0 | 0.03 |
122 | 0 | 0.03 |
72 | 0 | 0.02 |
83 | 0 | 0.02 |
112 | 0 | 0.01 |
169 | 0 | 0.01 |
it successfully persuades a customer to remain a Watershed customer with probability 0.7 , and the retaining the customer is worth $60 to Watershed. Click on the datafile logo to reference the data. DATA two-level sort of the Excel file columns D and C, in descending order. Compute the average profit from offering the top n customers a promotion as: Profit=Numberofunsubscribingcustomersintopn(P(unsubscribingcustomerpersuadedtoremain)(6015)+P(unsubscribingcustomerisnotpersuaded)(015))+Numberofcustomerswhodontintendtounsubscribe(015) The maximum profit of $ occurs when customers are offered the promotion
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