Question
Customer Value-Driven Marketing Strategy (1min 45secs): https://youtu.be/mPfNA8sxSi4 When Sprout launched in children's television programming it aired PBS Kids programming as well as additional acquired material.A
Customer Value-Driven Marketing Strategy (1min 45secs):
https://youtu.be/mPfNA8sxSi4
When Sprout launched in children's television programming it aired PBS Kids programming as well as additional acquired material.A true multi-platform network, Sprout can be accessed as regular cable programming, as on-demand programming through cable providers and online through Sproutonline.com.Sprout does not target only kids, however, it targets pre-school families - households that have one or more pre-school-age children.
After viewing the Sprout video provide a short answer response to the following two questions:
- Why does Sprout target preschool families rather than focusing solely on children? Site examples.
- Which target marketing strategy best describes Sprout's efforts? Use insights from the video to support your answer.
- How does Sprout use differentiation and positioning to build relationships with target customers?
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