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customers are independent. Contribution Margin per Ride (Price Variable Number of Scenario Excellent Fair cost) Customers $55 4,700 30 Poor 15 3,200 1,700 In

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customers are independent. Contribution Margin per Ride (Price Variable Number of Scenario Excellent Fair cost) Customers $55 4,700 30 Poor 15 3,200 1,700 In addition to the costs of a ride, Marc estimates that other service costs are $49,000 plus $5 for each customer (ride) in excess of 3,200 rides. Annual administrative and marketing costs are estimated to be $24,000 plus 10 percent of the contribution margin. Required: Prepare an analysis of the possible operating Income for Classic Limo, Inc.. similar to that in Exhibit 13.15 What is the range of possible operating incomes? Contribution: Margin Number of Customers Total Contribution Margin Service Costs Marketing & Admin Operating Profit (Loss) Poor S 15 1,700 $ 25,500 $ 49,000 $ (23,500) Fair $ 30 1,700 $ 51,000 $ 49,000 $ 2,000 Excellent $ 55 1,700 $ 93,500 $ 49,000 $ 44,500 Poor $ 15 3,200 S 48,000 S 49,00 $ (1,000) Fair $ 30 3,200 $ 96,000 $ 49,000 $ 47.000 Excellent $ 55 3,200 $ 176,000 $49,000 $ 127,000 Poor $ 15 4,700 $ 70,500 $75,000 $ (4,500) Fair S 30 4,700 $ 141,000 $ 75,000 $ 66,000 Excellent $ 55 4,700 $ 258,500 $75,000 $ 183,500

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