Customers these can contribute funds to roll out environmental initiatives in a professional manner Employees will share a social responsibility focus and see that the business is not 2 only concerned about revenue and profit Government check on relevant legislation that impacts on the business as well as a plethora of available information to assist improvements e.g. local council recycling options Investors will generally respond positively to a green message and can be surveyed to assess their perceptions Local common purposes embed the business in the overall wellbeing of the community 5 Community as aparticipant Other e.g. paddock to plate approach for food or organic wine production . These can 6 Organisations also assist with actual usage data Suppliers people both inside and outside the organisation who may have 17 particular technical expertise must be involved Technical typical examples could be a local land care or growers group. specialists Other examples are industry associations that can share best practice examples and initiatives