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Customers who made online purchases last quarter from an Internet retailer were randomly sampled from the retailer's database. The dollar value of each customer's quarterly

Customers who made online purchases last quarter from an Internet retailer were randomly sampled from the retailer's database. The dollar value of each customer's quarterly purchases along with the time the customer spent shopping the company's online catalog that quarter were recorded. The sample results are in the file Online.

a. Create scatter plot of the variables Time (x) and Purchases (y). What relationship, if any, appears to exist between the two variables?

b. Compute the correlation coefficient for these sample data. What does the correlation coefficient measure?

c. Conduct a hypothesis test to determine if there is a positive relationship between time viewing the retailer's catalog and dollar amount purchased. Use a level of significance equal to 0.025. Provide a managerial explanation of your results.

Customer Account Number Time (Minutes) Purchases ($)
62638 54.69 259
58499 13.42 24
79902 15.78 177
85784 75.70 207
99619 2.28 37
88286 14.13 20
60330 232.36 336
10702 285.93 364
8368 5.97 281
2787 36.80 166
27378 212.46 302
97299 229.68 260
65737 8.68 22
78745 185.31 225
52943 25.33 75
18225 104.55 202
94205 50.27 187
91908 128.32 142
38996 78.19 216
67406 144.20 156
94791 150.97 287
76076 76.93 214
67091 105.34 183
91924 136.62 238
83629 14.91 128
50371 79.72 111
78488 4.53 116
26783 80.52 169
7965 142.43 159
70751 200.18 233
48503 163.15 215
56695 56.37 117
1467 23.96 136
33100 233.67 279
75810 13.25 85
51309 225.41 322
99825 268.36 312
3797 183.13 201
95458 4.86 53
35026 48.39 166
18926 62.24 88
18917 70.76 111
9407 94.85 97
79396 245.09 290
64588 152.27 247
72038 113.97 160
95227 93.25 96
74097 85.13 157
22661 203.94 372
54912 169.48 304
51421 64.02 311

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