Cyril Dharmawardana Foundation (CDF) Charity

"Compassion" is at the essence of CDF Charity, an Australian-based not-for- profit organisation that has the vision to provide non-emergency patient transportation facilities for cancer and other terminally ill patients at the time of their treatment. Currently, the service is available to under privileged patients in Southern and North Central regions in Sri Lanka. 16 Ambulances are operating and half of the fleet was donated by the Royal Flying Doctor Service, Australia. CDF Charity needs to get the approval from the Ministry of Health (Sri Lanka) prior to sending ambulances to Sri Lanka. This project is aimed at contributing to the strategic effectiveness of CDF Charity.

Challenge:

The current global pandemic has compounded existing pressures and difficulties that not-forprofit organizations face when trying to attract donors and remain financially stable. Income is essential for their survival and this is a particularly challenging time as the economy has been significantly interrupted over the last 15 months. As such, it has never been more important to effectively communicate to stakeholders their achievements and successes. In addition to this, CDF Charity have communicated to us the challenges they are facing on relying on many small donations and the need to secure some larger donations or sponsorship and shortage of volunteers to work for the charity. See the presentation pack to identify the further challengers they are facing at the moment.

You have the opportunity to help CDF Charity. You can do this by analyzing their business and developing for them a performance measurement system (balanced scorecard) that can communicate their key nonfinancial and financial performance metrics to their stakeholders in an effective and sophisticated way.

This will help CDF Charity to successfully communicate their performance and achievements to external parties, both in terms of financial performance which are indicators important to their viability, and non-financial indicators critical to their core purpose. They aim to use this information to publish on their website and when communicating with various stakeholders and potentially refer to when applying for and reporting on grants, fundraising and for the purposes of attracting larger donations and sponsors.

Questions

Organizations often find it challenging to effectively communicate their performance and impact to the public and their stakeholders. We can see that CDF Charity already adopt some effective ways to communicate what they do through their videos.

Think about the measures that you developed in your scorecard and provide two examples of ways in which the non-financial measures you have developed can be presented in an effective and creative way to stakeholders to convey organizational performance.