CyrilFiggis, the managing director of theFiggisAgency is considering marketing a product that the company developed to get rid of ants. This product was developed as a result of the repeated complaints of one of their top executives, Sterling Archer, who repeatedly found himself with a serious ant problem in his luxurious penthouse suite despite the ongoing vigilance of his long-suffering valet,Woodhouse. Cyril now wants to understand the economics of the product before making the decision on whether or not to launch. Cyril has established the following marketing channel to the ultimate consumer including the gross margin requirements of each of the channel members: TheFiggisCorporation (manufacturer) 35% gross margin Mallory's Experiential Marketing (sales agent) 10% gross margin TrexlorSales Agency (distributor) 7.5% gross margin Dillon Wholesalers (wholesaler) 5% gross margin National Retailers (retailer) 45% gross margin Consumer Cyril has determined that theidealretail selling priceto maximize consumer sales for "Ants No More" is$18.99