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d 59 ut of Peak Insurance Group wants to use the information it collected from last year's direct mail campaigns, the most recent Census,

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d 59 ut of Peak Insurance Group wants to use the information it collected from last year's direct mail campaigns, the most recent Census, and the company's internal CRM system to forecast the effectiveness of two proposed advertising campaigns for the upcoming year. To accomplish this, the marketing team at Peak Insurance Group will most likely use Select one: O a. conversion rates O b. marketing controls O c. search engine optimization O d. predictive analytics O e. sentiment analysis Next page

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