D Computer Which of the following enhance a customer-centric culture? A Adopting of a relationship or partnership business model B Provision of customer business consultation and solutions. C Educating customers about value chain and cost reduction opportunities. D All of the above Which if the following is not an aim for CRM? A Customer acquisition B Customer retention Customer profitability D Customer interaction A successful market orientation places the customer in the of all strategic decisions and firm activities A Top B Bottom C Center Any application that is designed to help the company optimize interactions with customers, suppliers, or prospects via one or more touch points is referred to as A CRM B ERM CPRM DFRM Which of the following is included in the organizational formalization process? A Structure B Processes C Tools D Managerial knowledge E All of the above The actual implementation of the strategies and programs is relevant to which of the following in the CRM process cycle? A Customer interaction B Market planning C Analysis and refinement D Knowledge discovery Which of the following components organizations are analyzing when they plan for increasing their capacity for change? A The relationship B Customers C Managerial decision making D All of the above Which of the following should an organizational structure serve? A Activities should be divided and arranged in such a way that the firm can benefit from the specialization of labor Provide for stability and continuity in the firm's selling efforts c Provide for the coordination of the various activities assigned to different B