d) intracompany analysis. 13. Lovely Things Boutique reported revenue of $500,000 in 2017 and $446,500 in 2016. The horizontal percentage change from 2016 to 2017 is a) 9% b) 10%. c) 11% d) 12%. d) 6) Companies generally purchase investments in debt and equity securities a) to generate a return on excess cash until needed. b) to generate investment income. c) to meet strategic goals. d) all of the above