Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

d) Sportswear brand Locaf will put on sale what it claims to be the world's first computerized smart shoe. However, consumers will decide whether to

image text in transcribed

d) Sportswear brand Locaf will put on sale what it claims to be the world's first computerized "smart shoe. However, consumers will decide whether to accept the $300 price tagfour times the average shoe price at stores for bionic sneakers. Locaf uses sensors, a microprocessor, and a motorized cable system to automatically adjust the cushion of the shoe. The sensors under the heel measure compression and determine whether the shoe is too soft or too tight. That information is sent to the microprocessor and the cable adjusts the heel cushion while the shoe is in the air. The whole system weighs less than 40 grams. Locaf Auto-Force, computer driven shoe-three years in the making is the latest innovations in the US sneaker industry worth $16.4 billion. The top-end running shoe from Prespecs lists for $199.99. With runners typically replacing shoes every 500 kilometers, the $300 Auto-Force could push costs to 60 cents per kilometer. Locaf is spending an estimated $20 million on the rollout. The investment required to develop a full-fledged commercial rollout is $80 million (including the $20 million ad campaign), which will be financed at an interest rate of 12%. With a price tag of $300, Locaf will earn about $120 net cash profit from each sale. The product will have a five-year market life. Assuming that the annual demand for the product remains constant over the market life, how many units does Locaf have to sell each year to pay off the initial investment and interest

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Auditing In An Internet Of Things Environment

Authors: Robert R. Moeller

1st Edition

1119461669, 978-1119461661

More Books

Students also viewed these Accounting questions

Question

2. Define identity.

Answered: 1 week ago

Question

1. Identify three communication approaches to identity.

Answered: 1 week ago

Question

4. Describe phases of majority identity development.

Answered: 1 week ago