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D2C brands have emerged as strong competitors to traditional brands in nearly every product category, though naysayers suggest that they are bound to fail. What
D2C brands have emerged as strong competitors to traditional brands in nearly every product category, though naysayers suggest that "they are bound to fail". What do you think? Discuss
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Global Strategy
Authors: Mike W. Peng
5th Edition
0357512367, 978-0357512364
