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Daily Luxury has customarily lled its hotels using direct bookings and specialist travel agents. Due to Mr Chan's urgings, it is now in touch with

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Daily Luxury has customarily lled its hotels using direct bookings and specialist travel agents. Due to Mr Chan's urgings, it is now in touch with an Online Travel Agent to explore a partnership. The hotel is well booked during the weekends and most of the weekdays. However, there are gaps in the Mondays and Tuesdays of the month of October 2021. (October has 4 full weeks) As of August 2021, there are 80 rooms on the books, each Monday and Tuesday during October 2021, at $250 per night with 75% double occupancy. Fixed costs are $50 per room night and variable costs are $20 per guest. For each day, these guests are expected to spend an additional $100 on Spa & Massage and $70 on F&B per person. To resolve this issue, there are 2 options to boost the occupancy: 1. A series of corporate promotions with the expectation of 100 booked rooms at $220 single occupancy (net of commission), with $120 on Spa & Massage spend and $90 on F&B spend per person. It is expected that 20 rooms will go empty. 2. Passing the 120 vacant rooms to the OTA. The OTA is highly condent that it can fill up the rooms at a 90% occupancy rate. The guests will pay a room rate of $230 based on double occupancy. Expected spend is $30 on Spa & Massage and $20 F&B spend per person. The commission that OTA's charge on booked rooms is 20%. Assume that the costs of providing the spa, massage and F&B to guests are already covered within the initial xed and variable costs. Required: a) Create a table outlining the options and their protability (with metrics such as RevPar, ADR, ADR Yield). [12 marks] b) Recommend to Daily Luxury the best action to take and why. [4 marks]

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