Daily Market, a grocery and general merchandise retailer, has recently offered its consumers convenience through online shopping and delivery at a minimal cost as part of their strategy to reinforce their position in the competitive market. They would need to know their customers perception and experience when using this service so that they can continue to provide the best online shopping experience to their customers.

The Customer Service Department has collected data by conducting an online survey. Out of the 200 participants who responded, 100 of them had utilized Daily Markets online shopping services and their responses are tabulated in Table 1.

Table 1 Results of Customer Satisfaction Survey on Daily Markets Online Shopping Services

	Item	Poor (%)	Fair (%)	Good (%)
1.	Ease of navigation around the site	70	20	10
2.	Response time when browsing	50	30	20
3.	Safety and security measures	40	50	10
4.	Accuracy of transaction	60	30	10
5.	Prompt delivery of goods	70	20	10

As the Manager of the Customer Service Department, write a report for Ms. Dahlia Jones, the Director of Daily Market, describing the findings and conclusions from your analysis. Include some recommendations on what Daily Market should do in order to improve the online shopping experience. Your report should be around 250 to 300 words.

SHOULD BE IN THE FORM OF ANALYTICAL REPORT.