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Dan McClure owns a thriving independent bookstore in artsy New Hope, Pennsylvania. He must decide how many copies to order of a new book, Power

Dan McClure owns a thriving independent bookstore in artsy New Hope, Pennsylvania. He must decide how many copies to
order of a new book, Power and Self-Destruction, an expos on a famous politician's lurid affairs. Interest in the book will be intense at first and then fizzle quickly as attention turns to other celebrities. The book's retail price is $20, and the wholesale price is $12. The publisher will buy back the retailer's leftover copies at a full refund, but McClure Books incurs $4 in shipping and handling costs for each book returned to the publisher. Dan believes his demand forecast can be represented by a normal distribution with a mean of 200 and a standard deviation of 80.

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