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Dan owns a quad shop, where he sells children's four-wheelers and helmets. The current price and variable cost for each four-wheeler is $2,000 and $1,000,
Dan owns a quad shop, where he sells children's four-wheelers and helmets. The current price and variable cost for each four-wheeler is $2,000 and $1,000, respectively, resulting in a contribution margin of $1,000. For each helmet, the current price and variable cost are $200 and $100, respectively, resulting in a contribution margin of $100. He has noticed that his sales tend to go down in the winter to 100 four-wheelers and 100 helmets, but he needs to keep his net profits high. What would be the best strategy for Dan? He should have a sale on four-wheelers, dropping the price by $200, increasing sales by 30%. He should have a sale on helmets, dropping the price by $30, increasing sales by 30%. He should have a sale on both four-wheelers and helmets, decreasing the price of both by 30%, increasing sales of both by 60%. He should increase the price of both products by 20%, decreasing sales of both by 30%. Give Feedback Ask an Instructor
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Heres a breakdown of each option and its potential impact on Dans net profit considering both increased sales and decreased margins Option 1 4wheeler ...Get Instant Access to Expert-Tailored Solutions
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