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Dan s Independent Book Store is trying to decide on how many copies of a book to purchase at the start of the upcoming selling

Dans Independent Book Store is trying to decide on how many copies of a book to purchase at the start of the upcoming selling season. The book retails at $28, and the publishers production cost is $15 per book. At the end of the season, Dan can dispose of all of the unsold copies of the book at 50% off the retail price (i.e., $14 each), whereas the publisher can dispose of all of the unsold copies they buy back from Dan (if any) at $10 each. Dan estimates that demand for this book during the season is Normal with a mean of 1000 and a standard deviation of 250.
a. What is the order quantity if (hypothetically) a single firm owned both the publisher and Dans Book Store? What is the profit for this combined firm? (You may assume that the combined firm will dispose of unsold copies at the larger salvage value, i.e., $14 per unit.)
The publisher has offered the following two schemes to Dan.
(i) The publisher sells the book to Dan at $22. At the end of the season, they will not buy back the unsold copies.
(ii) The publisher sells the book to Dan at $20. At the end of the season, they will buy back unsold copies at a pre-determined price of $16.
b. What is the quantity that Dan should order under each scheme, to maximize his expected profits?
c. What is Dans profit under the two schemes? Which scheme would Dan prefer?
d. What is the publishers profit under Dans preferred scheme in part c?
e. What is the overall supply chains, i.e., Dans and the publishers, profit under Dans preferred scheme in part c?
Please focus on the parts B to E

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