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Dana has been managing a small business where most of her customers are price - conscious buyers. Dana's choices for pricing are many, yet when

Dana has been managing a small business where most of her customers are price-conscious buyers. Dana's choices for pricing are many, yet when dealing with such target market, the best choice for her pricing is: a. Offer products in smaller size b. Include a surcharge rather than raising prices c. Eliminate promotions, coupons and discounts d. Shift to less expensive raw materials

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