Daniel is an aspiring entrepreneur looking to create a new business. So far, he has written the following business idea in his business plan.

Papa Pios Pizzeria

The proposition of Papa Pios Pizzeria is a vibrant, communal restaurant focused on creating authentic gourmet Pizzas prepared with the finest Italian ingredients. These pizzas will be cooked in a wood-fired pizza oven, improving the quality and flavour whilst making a unique difference in the congested restaurant industry. Located on George St in Sydney CBD, the Pizzeria is strategically placed to maximise visibility and accessibility for consumers, providing business professionals aged 2554 with a convenient source of food and alcohol within a comfortable and hospitable atmosphere. Papa Pios will utilise food delivery services such as Uber Eats and Menulog to provide customers with delivery options in addition to the dine-in experience, further improving convenience whilst generating an additional revenue stream. The Pizzeria will also seek to engage in communities and take social initiatives through fundraising and donations such as local matters. All diners can vote for one of three charities for every pizza purchased. Participating charities would then receive a cash prize between $300 and $1000 (depending on total votes), supporting communal projects.

Daniel has also detailed his new businesss capital requirements and funding plan in his business plan as follows.

The large-scale nature of Papa Pios Pizzeria requires significant initial investment due to high fixed costs, low profitability, and low cash inflows at the start-up stage. Capital requirements include:

Kitchen & dining fit-out	$400 000
Cash to supply working capital needs	$200 000
Required capital	$600 000

The funding plan for Papa Pios includes:

Owner savings	$50 000
Crowdfunding	$10 000
Venture capital	$90 000
Bank loan	$450 000
Total funding	$600 000

Required:

a) Provide an example of ONE megatrend and explain how it might affect Daniels business idea, Papa Pios Pizzeria.

b) Discuss how Daniel applied Product and Place of the 4Ps of marketing in his business plan. Suggest one improvement in either Product of the 4Ps or Place of the 4Ps (i.e., No need to suggest improvement in both Product and Place of the 4Ps).

c) Help Daniel apply Pricing of the 4Ps of marketing. In your answer, indicate what Papa Pios market positioning is according to Daniels business plan? Justify how your pricing is consistent with Papa Pios market positioning.

d) Help Daniel apply Promotion of the 4Ps of marketing by outlining an effective promotion plan. In your answer, indicate where and how to advertise or promote, your budget, and what you want to achieve with this promotional campaign.

e) Help Daniel feed the capital requirements and funding information into the balance sheet for Papa Pios Pizzeria. Indicate whether the items in the following table should be classified as assets, liabilities, equities, or not applicable (n/a).

		Item classification (e.g., asset, liability, equity, or n/a)
Kitchen & dining fit-out	$400 000
Cash to supply working capital needs	$200 000
Owner savings	$50 000
Crowdfunding	$10 000
Venture capital	$90 000
Bank loan	$450 000

f) Daniel has made the Year 1 revenue projection for Papa Pios Pizzeria: Revenue is calculated based on a daily intake of 130 customers spending approximately $35 each: $35 130 365 = $1 660 750. Is Daniels Year 1 revenue projection too optimistic? Explain. Revise his Year 1 revenue projection based on your assumption.