Daniel Martin, president and CEO of Argentire Limite (Argentire), is worried about energy costs. Primarily a ski resort, Argentire's business is very energy-intensive, mainly because most of the winter snow is manufactured by machines that run on electricity. Strong conservation campaigns over the years have reduced energy consumption by 25 percent, but the resort still consumes about 7.5 million kilowatt hours (kWh) of electricity each year, with about 60% used during the peak winter months