Question
Daniel was recently recruited as the Financial Manager of Royal Apparels. He previously served as a junior financial executive in a similar company for the
Daniel was recently recruited as the Financial Manager of Royal Apparels. He previously served
as a junior financial executive in a similar company for the past 4 years, where he primarily
focused on more operational, financial matters. Therefore, he has had no experience dealing with
significant financial matters and doesn't want to make any mistakes. Therefore, Daniel requires a
detailed report from you, a talented group of MBA students, before finalizing any significant
decisions.
Royal Apparels is a major retail company which sells its 'own brand' products. It was
established in 2003 and has found quick success in the Canadian apparel market. However, the
company is now contemplating whether to capture a rapidly expanding overseas market by
opening new retail outlets. Past experience from entering other overseas markets has shown that
several factors would decide the brand's acceptance. The potential of the market for the future
can be indicated in sales for the first five years.
How the brand would be accepted will likely determine year 1 sales. A cost of $500,000 was
incurred to employ a consultancy firm with experience in the overseas market, to provide
detailed information on the market, and to estimate the likelihood of brand acceptance. The
consultancy firm estimated that there is a high chance that the brand will be well received, and
sales in year 1 will be $125,000,000. Sales are then expected to increase by $50,000,000
annually.
In order to develop and fit out the retail outlets, an investment of $75,000,000 is required. It is
expected that the retail outlets will have a residual value of $15,000,000 at the end of five years.
A further $2,000,000 will be required for working capital.
1213
Fixed costs relating to the retail outlets, excluding depreciation, are expected to be $65,000,000
per annum and remain the same for the five-year period. It is also anticipated that a further
$25,000,000 will be spent on marketing the brand in each of the five years. Furthermore, the
company will have to pay $900,000 and $650,000 in Year 1 to the relevant Canadian and
international authorities, respectively, as permit fees. An additional $400,000 will be incurred
annually as salary and benefit payments for employees employed at each retail outlet. The
company also has planned to incur an amount of $1,200,000 for the annual maintenance of each
retail outlet. The company uses a cost of capital of 9% per annum to evaluate projects of this
type. Daniel has been tasked to advise the company's directors whether they should go ahead
with the investment from a financial perspective. The company generally evaluates projects of
this nature upon completion as well.
Required:
Prepare a report on the following for Daniel;
1. Advise the directors of the company whether they should go ahead with the investment
from a financial perspective. You should use net present value (NPV) as the basis of your
evaluation. Workings should be shown in $000
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