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Daniel's is a construction company that is gaining much popularity from its Regent Park rejuvenation projects in downtown Toronto. Its latest project advertisements feature many
Daniel's is a construction company that is gaining much popularity from its Regent Park rejuvenation projects in downtown Toronto. Its latest project advertisements feature many professional, older, single people. Some of the ads show a single adult with toys in the background, while others just showcase a clearly older adult relaxing alone. How are the Daniel's marketers trying to appeal to consumers?
a They are trying to be inclusive of groups other than Generations Y and Z
b They are trying to appeal to different social classes.
c They are trying to target different genders.
d They are trying to showcase the fit for nontraditional lifecycle paths.
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