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Danoly is a company that manufactures 3 products: Milk, Natural Yoghurt and Fruit Yoghurt. The company is divided in 3 profit centers, each producing one

Danoly is a company that manufactures 3 products: Milk, Natural Yoghurt and Fruit Yoghurt. The company is divided in 3 profit centers, each producing one product. Until now, each division has to satisfy, firstly, the internal demand before it can satisfy the demand from the external market. The selling price for internal or external demand is the same.

Two units of milk are needed to produce one unit of natural yoghurt and one unit of natural yoghurt is needed to produce one unit of fruit yoghurt.

  • The expected Profit & Loss Account for next year is as follow:

Table A

Milk

Natural yoghurt

Fruit yoghurt

Sales

400.000

200.000

350.000

Direct materials

Gross milk

200.000

-

-

Milk

-

100.000

-

Natural yoghurt

-

-

200.000

Fruit

-

-

20.000

Other variable costs

150.000

20.000

80.000

Contribution margin

50.000

80.000

50.000

Fixed costs

30.000

20.000

10.000

EBT

20.000

60.000

40.000

  • Other information:

Table B

Milk

Natural yoghurt

Fruit yoghurt

External Demand (units)

300.000

100.000

50.000

Internal Demand (units)

100.000

50.000

0

Installed capacity (units)

500.000

50.000

100.000

Used capacity

80%

100%

50%

Market selling price per unit

1

4

7

Number of machine hours used per unit produced

1

3

2

However, due to the damage of a machine (used to produce all the 3 products), the capacity of production will have to be reduced to 200.000 Machine hours.

  1. Which product mix will maximize the profit for the company as a whole? What is the expected contribution margin?

Imagine now that the company could repair/fix the machine on time of the production for next year, and the installed capacity available is the one mentioned in Table B.

The Natural yoghurt division receives a special order for a new client that is willing to pay 50.500 for it. This order requires 20.000 units of milk and 23.000 of other variable costs. If the division accepts this special order, it will reduce the production of natural yoghurt in 5.000 units.

Thinking the Company as a whole, do you think it should accept this special order? Show your supporting calculations.

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