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Darby Press publishes two lines of books-fiction and nonfiction. Cost and revenue data for each product line for the current month are as follows. Sales
Darby Press publishes two lines of books-fiction and nonfiction. Cost and revenue data for each product line for the current month are as follows. Sales Variable costs as a percentage of sales Fixed costs traceable to product lines Product Lines Fiction $ 800,000 60% $ 80,000 Complete this question by enterin Nonfiction $ 300,000 20% $ 125,000 In addition to the costs shown, the company incurs monthly fixed costs of $260,000 common to both product lines. Required: a. Prepare the company's responsibility income statement for the current month. Report the responsibility margin for each product line and income from operations for the company as a whole. Also include columns showing all dollar amounts as percentages of sales. b-1. Compute expected monthly increase (decrease) in operating income for both fiction and nonfiction assuming that a marketing survey shows that a $50,000 monthly advertising campaign focused on either product line should increase that product line's monthly sales by approximately $75,000. b-2. Based on the information given in requirement B1., for which product line do you recommend this additional advertising ? c-1. Compute expected monthly increase (decrease) in operating income for both fiction and nonfiction assuming that the management is considering expanding one of the company's two product lines. The plan under consideration is expected to increase the sales of the expanded product line by $100,000. It is also expected to increase the traceable fixed costs of the expanded product line by 55 percent. c-2. Based on the information provided in requirement C1., which product line do you recommend expanding?
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