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Darren: Summer is almost over. Guess we should start thinking about the upcoming year. Steve: Im way ahead of you. I think we should introduce

Darren: Summer is almost over. Guess we should start thinking about the upcoming year.

Steve: Im way ahead of you. I think we should introduce protein smoothies and veggie drinks to our menu items. Over the past few weeks, Ive been experimenting with 5 different styles. To me, they all taste great. Some have lots of fruit. Some have lots of vegetables. Delicious!!! I think I have even lost 5 kilograms. Feeling good.

Darren: Im really worried about adding 5 new beverage options. I think well be overloading our menu boards.

Requirement

Based on the budgeted data below, help Steve and Darren select 3 beverages (out of 5) that will allow them to benefit the most if they consider their most important constrained resource, labour time.

Data Monster Peach Super Veg Crazy Strawberry Greenie Kale Strong Spinach
Selling price 6.00 9.00 7.00 8.00 9.00
Variable Cost 1.32 3.22 1.30 3.12 3.10

Labour time:

Minutes 4.17 7.64 4.12 4.53 4.42

Make sure you consider, within your analysis (one to two pages, single spaced report), the following:

  • Time is money. Consumers will eat elsewhere if the line is long or moves too slow.
  • Consumers look for specialty items when they select their places to eat.

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