Darrin, I think you're over complicating this assignment. The assignment asks you to answer the following questions:

1. Specifically, they asked the following questions:

• Is Springfield Springs interested in expanding its product line?
• Has it considered adding different sizes of bottles or different types of bottles (such as a sports bottle)?
• Has it considered offering a line of flavored spring water?
• Has it considered expanding business to include stainless steel bottles that can be refilled with Springfield Springs water?

To Do: Write a paragraph for each answer.

2. Use your creativity and business savvy to articulate your expansion plan with what you have learned through the course assignments

To Do: Several paragraphs explaining what your expansion plan would be. Research "how to expand your small business" or "how to expand your small business overseas" to give you ideas.

Each paragraph should focus on one concept of your expansion plan so it is not confusing.

3. o Identify three existing key customer constituents of Springfield Springs bottled water and perform a profitability analysis on each. (Feel free to be creative and explore the customers of your hypothetical company. Remember, Springfield Springs was originally based on Poland Springs.)

• o If the company does move forward with its international expansion, what types of new customer categories will be created? Will the new customer constituents resemble the existing ones? Perform a hypothetical customer profitability model analysis on the new customers. This analysis may be included in your final presentation.
• If the company expands its product selection further, what types of new customer categories will be created? Will the new customer constituents resemble the existing ones? Perform a hypothetical customer profitability model analysis on the new customers. This analysis may be included in your final presentation

To Do: Research the type of consumer that buys your product and answer each question in separate paragraphs

4. Prepare a master budget, cost-volume-profit analysis, balanced scorecard, customer profitability analysis, and sales variance analysis.

To Do: Use the information you''ve written in 1-3 to make pro-forma (estimated) analysis of your decisions in 1-3 above

This is what I have so far

This weeks assignment, Springfield springs customer analysis, while assumptions being made consist of the unique quality of the water making them a better choice than competitors products such as with Poland springs which the business model is adapted from. Based on the unique marketing strategies that would be employed differencing Springfield springs water through the innovative water filtration process in which the product has a natural higher Ph balance providing better health for the users. natural antioxidants found in the springs aids in the reduction of spider veins along with giving the user better skin tone and general health. The following customer analysis is based upon these assumptions made by the management of Springfield Springs.

Is Springfield interested in expanding its product line?

As the business model of the past has enabled the company to thrive within its current market, allowing for the use in both homes along with key business segments within the local spas which emphasis a healthy, well balanced, approach to health. Through attempts to enter international markets such geographic expansion strategies will be discussed including new products.

Has it considered adding different sizes of bottles or different types of bottles (such as a sports bottle)?

As within the consideration for geographic expansion we have adopted a new product line which consist of 8 oz and 12 oz found in local spas having a 500 ml sold through local vending along with a 20 oz found within local health fitness and nutrition companies commonly referred to as our sports bottle.

Has it considered offering a line of flavored spring water?

Through the unique filtration process in which the attributes on the quality of the minerals found naturally within the springs may be diminished from adding artificial favors such as our competitors, the management has chosen not to expand the product line to include flavored spring water but expand into gym and fitness stores which through past demographics has providing a larger source of revenue in the past periods.

Has it considered expanding business to include stainless steel bottles that can be refilled with Springfield Springs water?

While it has a public understanding of some common problems found within plastic containers with BPA a common used lining found within cheaper products, through our understanding of the PLA bottling method screening all suppliers to meet full compliance to our companys higher standards. but through understanding the leaching effect that such containers as metal has on the food products food within them. The management has decided to review new industry data along with current profitability ratios in designing a container that would not affect the final product such as with our unique mineral water.

Prepare a master budget, cost-volume-profit analysis, balanced scorecard, customer profitability analysis, and sales variance analysis.