* Dashboard X QDE case study business principles as X + X G File | C:/Users/Abhishek%20Gaur/Desktop/case%20study%20business%20principles%20assignment%202.pdf . . of 1 Q + Page view A Read aloud | T) Add text Draw v Highlight v Erase P Freshii is a restaurant franchise that focuses on fast and healthy food options. With more than 395 locations in 18 countries, the company has a variety of custom smoothies. Freshii takes pride in its flat organizational structure, which it and allow for easier communication. Its flat orgar segment of the business. Matthew Corrin, CEO of Freshii, founded the c in 2005 to offer healthy food that is fast. convenient, and affordable. Surprisingly, the restaurants have no stoves, ovens. fryers, ventila reezers. Since Freshii started, it has become the fastest growing franchise in the world and is leading the industry with 20 consecutive quarters of same-store sales growth. The company took the top spot in FastCasual's Top 100 Movers & Shakers list in re ition of Freshii's efforts to make fundamental changes in the industry. Freshii aims to have a corporate culture that allows free com munication and ideas but isn't bogged down by extra layers of management, and its organizational structure is a big part of this. The company's flat structure allows employees to make critical decisions in a timely mann sponsible for their own tasks. Freshii considers all employees Partners and rewards each employee with stock in the c pany so that employees have a real vested interest. "We really feel that we empower our employees by giving them full ownership of their role for their area. They own their business from project ideation. research, and then all the way through execution and launching it, and then measuring the results out in the field," says Chief People Officer Ashley Dalziel. "And because of this structure, they get to see a project through from ideation, brainstorming. research, all the way through to execution." Even though employees are given the power to design and execute their own projects, Freshii keeps a strong emphasis on communication. The company has seven key depa plete ownership of their area. Freshil's executive team, including its CEO, works in the same room around one large open table. This layout allows the executive team to communicate openly with each other in a space n can stay informed and be involved in the discussion. Employees at Freshii are given a lot of responsibility to own their segments of the business. Because this can be overwhelming, the company rewards employees at y fitness challenges for employees where they are encouraged to run, t core values are to live an energized life and to strive to be better, which the co through these activities. Each Freshii store leader is encouraged to talk to employees and find out what they e about. Then the store leader can assign team members to roles in which they are most likely to succeed. This perso onal attention from management allows employees to find roles they are best suited for and gives them an opportunity to be in a role they care about. Franchising has helped Freshii expand internationally and spread its brand. However, Freshii is careful about choosing franchise partners who share its mission. Freshii's mission statement is "To help citizens of the world live better by making healthy food convenient and affordable." It is important that franchise partners embrace this mission in order for the company to maintain its unified culture. Still, Freshii en new offerings to create innovation. Freshii's flat organizational structure fits well and personal responsibility. Because of its culture, the company finds employees who are competitive and committed to providing healthy. convenient. and affordable food. Freshii strives to continue its rapid expansion while intaining what made it unique from the start.33 DISCUSSION QUESTIONS 1. How does Freshil's organizational structure shape its culture? 2. In what ways are employees at Freshil empowered to contribute to the company? 3. What effect does Freshil's franchise model have on its company culture? 740F W Mostly sunny O 16 O f O ENG 13:04 IN 19-09-2022 12