Data Analytics for a Small Online Business

Imagine you began an online business selling handmade wooden toys. Your business has been doing well but you want to expand with an ad campaign. Since you don't have a lot money to post ads everywhere, you want to target the best markets for your products. You have access to a database with a lot of information about your current and past

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customers. What information can you get from this data to help you understand the best market for your ads? Make a list of what data you'd like to pull from your current databas Once you state your own opinion, choose at least two other classmates to reply to about their opinion.