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Data and information are of no use to the marketing researcher until which two of the following have been done? Multiple select question. The information
Data and information are of no use to the marketing researcher until which two of the following have been done?
Multiple select question.
The information has been carefully analyzed.
The results have been compared to another period, such as last year.
The results have been used to predict relative position compared to competitors.
The data have been translated into logical findings.
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Strategic Management Competitiveness and Globalization, Concepts and Cases
Authors: Michael A.Hitt, R.Duane Ireland, Robert E.Hoskisson
11th edition
978-1285425177, 1285425170, 978-1305200333, 978-1285425184
