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Data available in attached Excel doc - not sure how to attach to my question. The following dataset on supermarket sales is obtained from Kaggle.

Data available in attached Excel doc - not sure how to attach to my question.

The following dataset on supermarket sales is obtained from Kaggle. It contains a sample dataset from the internal database of a supermarket from three different branches for three months.

The detailed description of the columns are as follows:

  • Invoice id: Computer generated sales slip invoice identification number
  • Branch: Branch of supercenter (3 branches are available identified by A, B and C).
  • City: Location of supercenters
  • Customer type: Type of customers, recorded by Members for customers using member card and Normal for without member card.
  • Gender: Gender type of customer
  • Product line: General item categorization groups - Electronic accessories, Fashion accessories, Food and beverages, Health and beauty, Home and lifestyle, Sports and travel
  • Unit price: Price of each product in $
  • Quantity: Number of products purchased by customer
  • Tax: 5% tax fee for customer buying
  • Total: Total price including tax. This indicates the size of total shopping basket.
  • Date: Date of purchase (Record available from January 2019 to March 2019)
  • Time: Purchase time (10am to 9pm)
  • Payment: Payment used by customer for purchase (3 methods are available - Cash, Credit card and Ewallet)
  • COGS: Cost of goods sold
  • Gross margin percentage: Gross margin percentage
  • Gross income: Gross income
  • Rating: Customer stratification rating on their overall shopping experience (On a scale of 1 to 10)

Use the following data set for this assignment.Note - For sav files - Launch SPSS from the portal. Download the sav file and use the open data set function in SPSS.

  • Modules 1, 2 SupermarketDownload Modules 1, 2 Supermarket

Data set retrieved from: https://www.kaggle.com/aungpyaeap/supermarket-sales

For this data analysis activity, we will analyze the internal sales data.

First, review the SPSS Tutorial.

Next, use SPSS to conduct a descriptive analysis using the columns: Customer Type and Total.

In a Word document, respond to the following:

  • How many customers in the sample dataset used their member card? What percentage of all customers do they constitute?
  • What's the average shopping basket size (Total)? What's the standard deviation of the shopping basket size?
  • Paste a screenshot of your SPSS output of the descriptive analysis.

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