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Data concerning Kardas Corporation's single product appear below: Per Unit Percent of Sales Selling price $ 140 100 % Variable expenses 28 20 % Contribution
Data concerning Kardas Corporation's single product appear below:
Per Unit | Percent of Sales | ||||||||||
Selling price | $ | 140 | 100 | % | |||||||
Variable expenses | 28 | 20 | % | ||||||||
Contribution margin | $ | 112 | 80 | % | |||||||
The company is currently selling 8,000 units per month. Fixed expenses are $719,000 per month. The marketing manager believes that a $20,000 increase in the monthly advertising budget would result in a 180 unit increase in monthly sales. What should be the overall effect on the company's monthly net operating income of this change?
Multiple Choice
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decrease of $20,000
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increase of $160
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increase of $20,160
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decrease of $160
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