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Data concerning Kardas Corporation's single product appear below: Per Unit Percent of Sales Selling price $ 140 100 % Variable expenses 28 20 % Contribution

Data concerning Kardas Corporation's single product appear below:

Per Unit Percent of Sales
Selling price $ 140 100 %
Variable expenses 28 20 %
Contribution margin $ 112 80 %

The company is currently selling 8,000 units per month. Fixed expenses are $719,000 per month. The marketing manager believes that a $20,000 increase in the monthly advertising budget would result in a 180 unit increase in monthly sales. What should be the overall effect on the company's monthly net operating income of this change?

Multiple Choice

  • decrease of $20,000

  • increase of $160

  • increase of $20,160

  • decrease of $160

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